HERDING - A feeling of home that sells
We develop home textiles that tell stories, inspire customers, and bring brands to life. We are a medium-sized family business from Westmünsterland with over 100 years of experience. Therefore, we are very familiar with the individual needs of both young and old, which is reflected in each of our products and in reliable processing procedures – for successful assortments, satisfied customers, and strong brand moments.
Favorite brands become favorite items
Home textiles that pick up fans emotionally: When brands become favorite motifs, real demand arises – and noticeable sales in the range. With a broad selection of strong theme worlds for different target groups, we have been inspiring people with our own and licensed brands for over 60 years. With over 100 film heroes, cult figures and well-known brands in our portfolio, we are one of the leading suppliers in the licensing business. At the same time, we are constantly developing new products and reinventing classics – and we are always on the move: Modern, creative and open to tomorrow.
Our service - your competitive advantage
From product development to reliable delivery, retail partners receive everything from a single source. What sets us apart: Experience, flexibility and a sure instinct for market and trend movements.
Textiles are close to our hearts, just like our customers.
B2B ordering portal for trading partners
Trade-oriented product development
Dropshipping & direct shipping
Exclusive motif development
Customized packaging & labeling
In-house quality management
Promotional & seasonal goods
Act consciously. Deliver reliably.
We see sustainability as an ongoing process – with the aim of continuously improving ourselves ecologically, socially and economically. Responsibility is not a trend for us, but part of our daily actions – especially in the sensitive children’s range. That’s why we rely on certified materials, responsible production conditions and reliable, long-term partnerships in the supply chain. We reduce packaging where it makes sense and constantly optimize processes – while maintaining consistently high product quality.
For retailers, this means durable home textiles, clear responsibility along the value chain and arguments that actively support sales.
Our career ladder
No long distances with lots of steps, but real development: with us, you can expect a collegial working atmosphere and flat hierarchies in a family business with an informal culture and modern structures. You benefit from 30 days’ vacation, flexible working hours and a home office arrangement. With us in Rhede, you will work in a modern, ergonomically equipped workplace – together in a harmonious team.
We offer a working environment that combines security and appreciation with real development opportunities. Become part of our team! You can find all vacancies, training opportunities and entry-level information in the careers section.