HERDING has once again proven that the company is always in tune with the times. Under its babybest® product brand, a product was launched on the market that has what it takes to become a bestseller. A jury of experts selected their TOP 10 from the many entries, drawing on their decades of retail experience.

The Federal Association of Toy Retailers (BVS) selects the product highlights of the year together with an independent jury from the baby and children’s equipment trade. This year’s jury includes Dr. Jan Weischer (Managing Director BabyOne), Jochen Pohle (Managing Director Toys & Baby EK/servicegroup) and Karsten Pannen (Project Manager Baby VEDES).

The experts and decision-makers in the baby and toddler equipment sector often know the latest trends many months in advance. From the jury’s point of view, the milestone baby blanket from babybest® has bestseller potential because it captures the spirit of the times. A photo is quickly snapped with the smartphone and shared in the WhatsApp family group. The milestone blanket sweetens this habit because it is both a cozy carpet pad and an enchanting photo background. With the marking extras included, the size and age of the child can be recorded photographically, creating a memory for life.

“We are delighted to receive this award and feel that it confirms that we and our team are constantly setting new trends,” Magnus Belting, Managing Director Klaus Herding GmbH

Rhede, 22 February 2024