Herding is delighted to welcome home textiles of the Hard Rock Cafe brand in its portfolio as the first licensee in Europe. Since the year 1971 the Hard Rock Cafe lets visitors dive into a very special world. By awarding a licence to Herding a first-time marketing of Hard Rock Cafe articles outside the cafes will begin.
There is hardly anybody who hasn’t yet been sitting in a Hard Rock Cafe or at least has heard of it. The theme restaurant is represented in over 70 countries with more than 180 stores and convinces every guest with a very special atmosphere. Over the years that Cafe has developed into a brand whose cult shirts are to be found everywhere.
Herding supplements its portfolio with that worldwide known theme. Bedlinen sets, blankets, cushions, beach towels, bathing robes, pyjamas and kitchen gadgets with extraordinary designs will be available from autumn on. Herding includes with Hard Rock a theme which is known and loved world wide, with which you like to identify yourself and show it.
The Hard Rock articles by Herding appear in a high quality. An especially for Hard Rock designed packaging shows that it is a special design. The branded bedlinen is available in many fantastic designs and with different features e.g. a gold print.
Rhede, 13 november 2019