At the annual Disney Licensee Meeting in Munich on July 11, 2017, Klaus Herding GmbH received the Heritage Award of the Disney Company due to 60 years of cooperation.
Herding is the market leader in Germany in the field of home textiles with licenses and has been working successfully with Disney for 60 years and is thus the first Disney licensee in Europe.
Klaus Herding, the company’s namesake, died in 2013 at the age of 89 in Bocholt and who ran the company until 1988, had the idea in 1957 to weave Mickey Mouse as a motif in a children’s blanket. He obtained permission to do so with a handshake at a meeting with Brother Walt Disney’s California. The first written contract dates from 1974.
Herding still carries this business idea today, although many additional licenses have been added. Herding will celebrate its centenary next year. The company has more than doubled its turnover over the past 12 years. Thanks also to Disney.
Representatives of Herding (the managing partners Susanne Litzel and Thomas Mertens as well as the authorised signatories Bianca Röttgers and Magnus Belting) received the special award personally in Munich from Mr Christian Rahmig and his team.
Susanne Litzel: “We are very happy with this recognition and look forward to our joint anniversaries next year. Mickey Mouse will be 90, and Herding 100.“
Rhede, 14 July 2017